The WAIR Journey: 24 Hours of Proven AI Fashion Products & Use Cases

This September, future-proof your retail strategy.
WAIR, Bleckmann & Patchworks invite you to get inspired by real-world AI innovations in supply chain and lifestyle retail leaving you with actionable insights for the next 12 months, not just marketing hype.

The next two-day WAIR event will take place on:
  • September 25–26th, 2025
RSVP Here – Invite-Only
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One City. 24 hours. The Future of Retail.

We’re thrilled to welcome you to 24 hours of inspiration, insight, and connection at The WAIR Journey x Bleckmann & Patchworks event in Amsterdam. Over the course of one immersive day, we’ll explore the future of fashion and lifestyle retail—from AI-powered merchandising and digital agility to logistics innovation and supply chain reinvention. This isn’t just about strategy—it’s about real, applicable transformation for retail leaders.

If you’re a brand or retailer, WAIR will cover your hotel stay and reimburse your flight costs. This event is designed to go beyond content: we’re creating space for real conversations and genuine connection between retail executives. Expect thought-provoking discussions in beautiful, historic retail locations, shared meals, and time to unwind in the heart of Amsterdam.

And if you’re able to stay a bit longer, join our Friday afternoon lunch before you flight back home. Come for the future of retail, leave with lasting insights, new partnerships, and unforgettable memories.

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Schedule for the WAIR event

Day 1

Thursday September 25th:
AI & VMI in the Fashion Supply Chain

13:30–17:05 – Program at WAIR Office (Luchtvaartstraat 4, Amsterdam): opening, key insights on AI in the supply chain, live demos & breaks
18:15 – Networking drinks at Amrath Hotel
19:00–21:30 – Evening at Ship Chandlers Warehouse: heritage talk & business chat
21:30–23:30 – Canal boat tour through Amsterdam

Program - WAIR Office, Luchtvaartstraat 4, Amsterdam

  • 13:30 - 13:45 | Opening + Introductions (15 min)
  • 13:45 - 14:30 | Fashion Retail Keynote (Oliver) (45 min)
  • 14:30 - 14:50 | Mitch's Vision (20 min)
  • 14:50 - 15:10 | Break (20 min)
  • 15:10 - 15:35 | Al at WAIR (25 min)
  • 15:35 - 16:00 | Demo: Customer Portal (25 min)
  • 16:00 - 16:20 | Break (20 min)
  • 16:20 - 16:45 | VMI - Smart Replenishment (25 min)
  • 16:45 - 17:05 | DK Company Transition (20 min) ***


Amrath Hotel | 18:15

  • Network Drinks - 30min


Ship Chandlers Warehouse | 19:00 - 21:30

  • History of 750yo Amsterdam
  • Superdry Business Talk


Special Canal Boat Tour | 21:30 - 23:30

DAY 1

Day 2

Friday September 26th:
AI use cases in Fashion

08:30–09:45 – WAIR bus to Mall of the Netherlands
10:00–12:30 – Program at Shoeby Store: high‑level AI keynotes, logistics & marketing use‑cases, interactive workshop
12:30–13:30 – WAIR bus back to Schiphol Airport (for early departures)
13:30 – End of the WAIR Journey (24‑hour mark)
14:00–15:30 (optional) – Late lunch @ Sheraton Schiphol
15:30–16:00 (optional) – WAIR bus back to Amsterdam Central & Amrath Hotel

Amrath Hotel | Early Breakfast + Checkout till 08:20)

08:30-09:45 | WAIR bus to Mall of the Netherlands

Program - Shoeby Store in Mall of the Netherlands | 10:00 - 12:30

  • 10:00 - 10:45 | Day 2 Keynote: Al in the Next 1000 Days - Al.nl (45 min)
  • 10:45 - 11:05 | Innovative Fashion Logistics (20 min)
  • 11:05 - 11.20 | Al Agents to disrupt your SEO marketing (15 min)
  • 11:20 - 12:10 | BREAK Interactive workshop with sandwiches (50 min)
  • 12:10 - 12:30 | Patchworks: How Al Based Integration Accelerates Innovation (20 min)

 

12:30-13:30 | WAIR bus to Airport Schiphol (for early departures)

13:30 uur | End of The WAIR Journey (24-hour mark)

14:00-15:30 | optional: Late lunch at Sheraton Schiphol (for late departures)

15:30-16:00 | optional: WAIR bus back to Amsterdam Central Station + Amrath Hotel

DAY 2

Registration form

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